How to Make Money on Instagram (2023)

Best 8 Proven ways to “How to Make Money on Instagram (2023)”

how to make money on instagram

If you want to learn how to make money on Instagram, you need the right business model.

Do you know how many active users on instagram.

Its over one billion active users on Instagram is the fastest-growing social media platform.

In the beginning it was only a simple photo-sharing app but over the past few years it became a powerful marketing tool that influencers and businesses of all sizes are using to reach their target customers.

Over 60% of people use this platform to check new products, 75%+ of them follow at least a few brands, 200 million accounts check out a business profile every day and 66% of profile visits are from non-followers.

This is based on Instagram Business study.

Just like Google and Facebook, Instagram is a also place where potential customers are visite every single day



In 2019, people can make big bucks on Instagram: The recent Hopper HQ report claims that Kylie Jenner is paid around $1.2 million for a single post on Instagram.

Obviously, if you’re not one of the world’s most well-known celebrities, your estimated earnings may vary depending on the following count, engagement, reputation, etc.

Once you have a good amount of followers, here are the top ways to make money on Instagram:

Once you have a good amount of followers, here are the top ways to make money on Instagram

1#. Promote Affiliate Links.

You need to join high paying affiliate programs to make money with affiliate marketing. You can add affiliate links to your Instagram and make a commission on every sale you generate.

just like you can make money on Youtube to affilate links.

When done right, affiliate links can bring in big money.

You know Instagram has a solid user base of engaged people, it’s a perfect place to promote affiliate links.

You can insert a clickable link in your Instagram bio don’t worry about how many followers you have  For instance, a fashion blogger singer kate Perry uses this feature to promote affiliate links:

You have noticed, all links in Instagram are non-clickable, so adding a URL link isn’t the best idea as readers have to copy the link manually from your post.

Then what to do ?

Now it’s time to write a call to action, inviting your readers to click on the link in your Bio. make a point that it’s important to disclose affiliate links since you get a commission on each sale.

Once anyone can achieve 10k followers,they can create clickable Instagram links.

As we know  kate Perry has more than 10k followers, she can also create clickable Instagram Stories. And here’s how she promotes affiliate links within her posts and on her profile:

Instagram followers pay close attention to Instagram posts, so using captions to tell about affiliate marketing links is a great way to grab attention.

2#. Do Sponsored Posts

Once you have built good numbers of followers, and your Instagram channel also makes a brand name. Then brands will automatically reach you for a sponsored post.

Then making money on Instagram is not much difficult for you.

You need to understand your audiences and their requirements so that you could pitch the right products at the right time to your followers.

How  Instagram Sponsored Posts Look Like?

You can identified sponsored post #sponsored, Instagram sponsored post ( also called promoted post) is an organic post for promoting a company and the products.

Instagram sponsored posts are flagged with a “paid partnership with [brand name]” tag that appears immediately under the user name. This makes them highly visible.

Instagram Sponsored posts

Every Instagram want to know “ how much average price per sponsored post “. It depends on the number of followers or expertise, As per Adweek, the average price per sponsored post is about $300.

Those Influencers having more than 100,000+ followers can earn close to $800 per post, but others with 1,000 followers or less earn around $100 per post.

3#.Become a Brand Ambassador.

Nowadays most companies want to establish long-term relationships with influencers, those have good numbers of followers. So they seek out brand ambassadors who can promote a product or company in a positive way on a regular basis.

Surveys show that 80% of users follow at least one brand on Instagram and 60% of them say that they have discovered new products or services through Instagram.

Now Instagram is the most preferred channel for influencer marketing and it makes a perfect place for users to find brand ambassador programs and collaborate with companies to promote their products.

Influencers get free products for big brands frequently so they can review and promote them.

You need not stick to Instagram only for promotion, but you can pitch on your blog and other social media platforms as well.

4#.Publish Sponsored Posts.

Commonly now people do not trust blindly on big brands. So Influencer marketing makes a big deal, according to Social Toaster.92% of individual trust word-of-mouth recommendations because it one of the most trust-rich forms of advertising.

76% of people say that they’re more likely to trust content shared by common people than well known brands.

82% of people want to get referrals from friends before making a final purchasing decision.

All of us people trust recommendations, so it’s no wonder more and more brands find the right kind of influencers to recommend for their brands or products.

According to
the Federal Trade Commission (FTC) guidelines for online advertising, all influencers need to disclose sponsored posts.

And here’s how a sponsored post may look like on Instagram:

sponsored post look like

Most interesting fact of this type post. You don’t need to have a huge following to start making money with sponsored posts.

When choosing the right influencer, most brands pay close attention to the engagement rate of influencers.

Since these influencers have in-person interactions with the majority of their subscribers, they deliver better results, which means you can get an offer even if you have less than 1,000 followers count on Instagram.

5#.Earn Money by Account Selling 

You might be surprised by this heading.

But yes it is true. You can earn by selling your Instagram account entirely to someone at a single go.

Many times, you do not have time to keep an Instagram account but you have active followers , then selling your Instagram account will be a good option.

Many people make money by selling Instagram accounts.

Instagram accounts sell anywhere between $150 to $1000. 

Here other business models work, you can buy a niche-specific Instagram Account with low followers ( as they are more focused and have more value), growing it .

 Once it grows, then selling this niche-specific Instagram account for a higher price.

6#.Sell Physical and Digital Products.

You can notice in the last few years, Instagram has turned into a strong sales generator for e-commerce brands.

Nowaday people like to use Instagram to discover new products and buy products,they rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers to make the shopping process easier.

It’s not necessary  to sell others products, you can sell your own products to your target audience. The product can be digital or physical products.

You can sell on Instagram by

  • Creating Instagram stories with product links 
  • Build a shoppable Instagram Feed like as under
  • Tag items in your Instagram posts you want to sell.
  • Alternatively, you can link your shop from the Bio section. The URL section of the bio is the only clickable link you can add to your Instagram 

As you know it’s not an easy task to sell products online from Instagram alone, if you have a website it helps you a lot. For how to start a website with super easy steps.

On Instagram cheap household items and every type of second-hand item to luxurious flats and expensive cars, people buy all kinds of products .

Your potential customer is probably always there, no matter what your products. However, it’s important to find your target niche and look at the competition by searching for hashtags and keywords you want to target.

#7. Become an Instagram Marketing Consultant 

Today a number of people look for help to grow their Instagram as a business. If you have in-depth knowledge of marketing and know how to utilize social media.Then you can offer your services as an Instagram marketing agency.

You can also earn freelancing  services for Instagram related jobs on online platforms like Fiver and Upwork or many more sites.

Once you have completed multiple projects and created a portfolio of completed projects, you can start pitching companies for work. 

This will give you more flexibility over the price that you charge and can make it a full-time business as an expert. The average social media marketing consultant’s salary ranges from $40,000 to $60,000 annually

8#.Create Visual Content for Sale.

Now Instagram has become one of the best visual platforms. Everyday more than 100 million photos & videos upload.

Nowadays for brands it’s difficult to upload overly polished professional photos of their product to stand out from the crowd.

Today’s customers are hungry for authenticity, so  they pay close attention to user-generated content.

Businesses of all sizes want to publish content created by their customers because most consumers believe that user generated content(UGC) is 35% more memorable than other media, and 50% more trusted. 

UGC source

Simply put, it’s your opportunity to sell photos and videos you create.

If you are a photographer or have a knack to click great images then Instagram is the best platform to display your beautiful photographs, designs, and digital images.

If your images and designs have a unique flavor, then Instagram is a great place to promote and sell them.


Tips to Grow Instagram Followers 

#1. Focus on Quality

You know you and your followers are connected through with content. So you need to create relevant good quality content including images, videos to build viral posts, enhance the user experience, and grow the community. 

#2. Engaging with the Audience 

Today just posting quality photos and content is not enough, you need to engage with your user

You need to dedicate some time every day to your audience just like leave comments, respond to  users comments, e-mail and answer all the queries for the audience.

Without engagement with the audience trust factor will never be built. Engagement helps you to reach new audiences and better understand the audiences in a good way.

#3. Post Regularly

For engagement with the audience,  you need to post regularly in a certain time frame . Posting regularly will help you to reach more and more new people. Regular posts will keep you in touch with your target audience.

Your posting frequency will depend on your business goals and the amount of time you can dedicate to your Instagram marketing efforts. 

Consistency is important. That’s okay to not posting multiple times a day but it is important to be consistent whether you do it once every day, twice a week or whatever you feel comfortable.

Make a consistent schedule for your Instagram channel.

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top